The Consumer Finance Association, the principal trade association for short-term lenders, has appointed Lucy Donovan as their Head of Communications, a new role that will cover public relations, public affairs and member engagement. Lucy joins the CFA after six years with one of the UK’s largest short-term lenders, where she held various communications roles.
Jason Wassell, Chief Executive of the CFA announced the appointment:
“I am pleased to welcome Lucy to our team. As part of our planning we identified the need to recruit someone to provide all-round communications advice. I know from working with Lucy on association initiatives, that she has a great understanding of the issues and challenges that face the alternative lending sector. It made perfect sense to move quickly once we knew that Lucy was available.”
Lucy Donovan said,
“This is an exciting time for the new Consumer Finance Association. We have an important role to play in representing our members. Our sector has changed, and it is important that we alter the way we communicate, without forgetting some of the lessons of the last few years. I am delighted to join the team at this pivotal time for the association and look forward to the opportunities that lie ahead.”
Lucy joins the CFA as Head of Communications, after six years at Dollar UK, in which time she held positions including Corporate Communications Manager. In her previous role at Dollar UK she worked with the CFA on several campaigns and initiatives during a time of intense public interest in short-term lending.
Lucy also has experience of working in the public, private and charity sector and holds an MA in Public Policy and a BA in European Politics from the University of Nottingham.
The Consumer Finance Association is currently undergoing significant change following its merger with the BCCA in late 2017. A newly appointed Board, made up of member firms has agreed a strategy for 2018. The association brings together lenders, brokers and service suppliers. It is the principal trade association representing the short-term lending sector in the UK, representing over fifty members ranging from new start-ups to market leaders.