Russell Hamblin-Boone, Chief Executive of the Consumer Finance Association which represents some of the best known short-term lenders, said:
“Unsolicited marketing is a matter for the Information Commissioner’s Office to investigate. But, under tough new rules with robust affordability checks, anyone already in financial difficulty will not be approved for a loan. If StepChange has evidence to the contrary it should present this to the regulator along with details of any lenders offering “easy, no-questions asked” loans.
“Unfortunately, if attempts to curb advertising succeed, we should expect to see more unsolicited calls and emails from unregulated businesses capitalising on the clamp down on responsible lenders. Customers who receive unsolicited marketing calls should hang up.”